Agnivo Roy

Like normal brick-and-mortar businesses, online, e-commerce enabled businesses and websites also need marketing and promotion services to increase brand presence, market share, awareness, maximize sales and profits. Online marketing isn’t a kiddy job. Every movement has to be logical and strategic; as any error may result in completely opposite result.

Different types of marketing are required to achieve specific targets; like increase rankings in search engines for specific keywords in specific locations, increase subscribers or visitors (traffic), create and increase brand awareness and presence or to get targeted leads resulting in sales.

In context to Online Marketing, the main types are the following:

Search Engine Optimization (SEO) and Marketing.
PayPerClick or PPC Marketing.
Mailing List Management …

I came across Big Web Links Directory a few weeks ago when it was submitted to my pay-for-inclusion SEO friendly and human edited web directory network. This site is owned by Chris Hoffman, one of my old and esteemed clients; also a great friend at the Digital Point forums (aka mystikmedia). Well, you might be thinking that despite owning a web directory network myself, why am I writing about Chris ? Well just as I said above, he’s a great webmaster and owns a bunch of interesting, well promoted sites ranking well in the search engines. This post is my thank you gesture for his continued sponsorship towards my sites.

The Big …

Webmasters, web designers, web programmers and coders are aware of the use and value of website and cool flash templates. Templates are nothing but ready-made designs which can be modified, edited and customized to one’s needs, as required for a particular website. Templates can also be compared to stencils in layman’s language, but a bit more than that in practice.

Many web development teams and firms prefer custom designs from the ground up. But that is not only prohibitively costly sometimes, but also requires huge time for detailed and high-profile designs. Custom designs are typically preferred for high-budget projects which require uniqueness and there’s enough time available for development. But what is to be done …

Most people who still create or have designed some basic static web-pages sometime in their life should remember what FrontPage is. For those who are new to website and web-page designing, FrontPage is a HTML editing application from Microsoft that’s still in use for designing simple web-pages and websites. It’s extremely user friendly and helpful for beginners as well as pros, but it’s a commercial software package.

So, here comes Nvu : the free, open source and multi-platform alternative to Microsoft Frontpage and the likes. Nvu is a sponsored project of Linspire: bringing Desktop Linux to the masses. Nvu is open source and covered under the MPL/LGPL/GPL tri-license.

Nvu (pronounced N-view, for a “new view”) is …

A FTP program or FTP Client is one of the indispensable tools that a webmaster, web developer or a script installer should have. A FTP program ( File Transfer Protocol ) enables you to transfer (upload/download) files and folders to a web-space on a server easily. The FTP protocol was solely devised and being used for serving the purpose of management of data on a web server or remote server.

You must be aware that there are a lot of free and paid FTP programs available on the net, but how many of them are feature rich or stable ? FTP users are quite familiar with incomplete uploads, time-outs and hanged UI. Even the paid shareware applications …